Apple's Mystique: The Dark Side |
ICMR HOME | Case Studies Collection » Business Ethics Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Cost of the Secrets Behind Apple's Success Contd...
On Apple's achievement, Forbes7 journalist Alyssa Abkowitz wrote, "It's been a rocky year for Apple: CEO Steve Jobs' health made headlines, and critics said Cupertino wasn't being open enough about it. But customers remained loyal to the brand that made white ear buds cool. As much of the computer industry struggled, Apple shipped 22.7 million iPods during its first quarter (up 3 percent from last year), 2.5 million Macs (up 9 percent), and 4.4 million iPhones. No wonder Apple tops our Most Admired list for the second year in a row."8...
4] The iPad was Apple's touchscreen tablet personal computer. Before the introduction of the iPad, there were several speculations over its name such as
'iSlate', 'iBook', 'Apple Tablet', 'Canvas', 'Palette' etc. |
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